DOwntown Aiken REDevelopment

Aiken, SC

A new chapter is coming to downtown Aiken.

The Oliver Hotel, Aiken is a boutique hospitality destination rooted in the restoration of the historic Hotel Aiken building and designed to bring new energy to the heart of downtown. Blending historic preservation with thoughtfully integrated new construction, the project will introduce a 91-key hotel experience alongside vibrant dining, gathering, and event spaces for both visitors and the local community.

Located across six contiguous downtown parcels spanning 1.37 acres, the development is designed to create a walkable and connected district along the Richland, Laurens, and Bee Lane corridor.

Targeted to open in early 2028, The Oliver Hotel, Aiken will become part of the independent Hotels by Oliver collection, known for creating design-forward boutique hotels rooted in the character and culture of each destination.

Honoring the Legacy of Hotel Aiken

Originally built in 1898, the historic Hotel Aiken has long served as a landmark in downtown Aiken. The redevelopment project is centered around the adaptive reuse and preservation of this iconic building while introducing complementary new construction designed to respect the surrounding architectural character of downtown.

The project aims to preserve the spirit of the property while creating a new hospitality experience for future generations of visitors and residents alike.

Dining, Rooftop Views & Gathering Spaces

The hotel will feature multiple food and beverage experiences designed to serve both hotel guests and the local community. Plans include a signature restaurant, cocktail parlor, and rooftop bar overlooking downtown Aiken.

The property will also introduce flexible event and wedding venue spaces intended for celebrations, social gatherings, and community events.

A Boutique Destination for Downtown Aiken

Designed as a lifestyle-driven boutique hotel experience, the project will emphasize walkability, activated streetscapes, and thoughtfully restored historic storefronts that contribute to the continued evolution of downtown Aiken.

The development reflects a broader vision to create a cohesive mixed-use destination that enhances the energy, connectivity, and long-term vitality of the surrounding neighborhood.

Project Team

Internal Team

  • Oliver Hospitality Development

  • Craig Bradford, SVP Development & Project Director

  • Ethan Orley & Philip Welker, Co-Founders

External Team

  • Garvin Design Group, Architect of Record

  • R.W. Allen Construction, General Contractor

  • Mey & Co, Interior Design

  • Coordination with the City of Aiken

  • Historic preservation collaboration with SCHPO and the National Park Service

Timeline

  • Project currently in design development

  • Historic preservation and entitlement coordination ongoing

  • Target opening: Early 2028

235 Richland Ave. West, Aiken, SC

 

FAQs

  • The project is expected to be completed in early 2028.

  • Yes! The historic Hotel Aiken is the jewel of the project and will be rehabilitated for use as a hotel once more. The development team is working with Historic Aiken Foundation (HAF), the SC Historic Preservation Office (SHPO), and the National Parks Service (NPS) to ensure the building’s character-defining features are preserved.

  • Yes! This project preserves as much of the historic McGhee Block as possible. The development team is working with Historic Aiken Foundation (HAF), the SC Historic Preservation Office (SHPO), and the National Parks Service (NPS) to ensure the buildings’ character-defining features are preserved.

  • The current redevelopment plan includes demolition of the Warnecke Cleaners building to make way for new components of the project designed to support the future of Hotel Aiken and the continued growth of downtown Aiken.

  • Bee Lane will remain as a pedestrian walkway and be reactivated by new construction on either side. Bee Lane will be bordered to the west by a new addition to the hotel and to the east by a new mixed-use building. The new mixed-use building will include ground-level retail/restaurant spaces with multifamily residences on the upper levels.

  • This project does not encroach on Newberry Street.

  • The hotel will have 91 rooms and suites.

  • Yes, there will be a few different food and beverage outlets within the hotel and they will be open to the public.

  • Oliver Hospitality has requested a permanent easement of 15 parking spaces along Richland Avenue next to the hotel’s historic entrance. This area will be dedicated to guest arrival, unloading, and valet services. There will be no hotel vehicle traffic on Bee Lane.

  • The planned structure will fit between Newberry Hall, the historic retail buildings along Richland, and the new retail planned for Bee Lane. It will remain under the downtown height limit of 55 feet and provide 191 parking spaces. Pedestrian access will be available via stairs and an elevator connecting to Bee Lane and Newberry Street. The design includes “exhibit” windows along Newberry Street to soften the façade and maintain a storefront appearance, and all vehicle entry and exit will occur on Newberry Street with adequate queuing space before Richland Avenue.

  • Yes. The hotel plans to lease parking spaces from the city to support valet operations. Leasing valet and residential parking from municipal garages is a common practice in many cities.

  • No. The city is building a public parking garage to support all downtown businesses by increasing overall parking capacity for visitors who shop dine, live, and stay in downtown Aiken. Like other businesses, the hotel depends on city services, such as utilities, waste disposal, public safety, and parking. Convenient parking is essential for all businesses, and the current supply does not meet demand, especially as new development continues.

  • Public parking structures have been proven to stimulate downtown activity. A frequently cited example is Knoxville’s Market Square, where new structured parking helped transform a declining district into a vibrant economic hub. Aiken’s garage is intended to create similar benefits, bringing more visitors, generating more spending at local businesses, and supporting long-term economic vitality across the entire downtown district.

  • The proposed parking garage will occupy the lots south of the existing McGhee Block and north of Newberry Hall.  It will be screened by a retail and multifamily building along Bee Lane, the McGhee block retail buildings along Richland, and retail display spaces along Newberry. 

  • The proposed parking garage is 55’ tall. This meets the City of Aiken’s height requirements for new construction in the downtown area and keeps the parking garage below the roofline of the adjacent 4-story mixed-use building proposed along Bee Lane, as well as the addition to the hotel.  The garage is 5 levels, but parking levels are shorter in height.  The garage will be designed to look like a building with window openings to fit into the downtown character.

  • The proposed garage accommodates 200 spaces. This includes spaces for the hotel staff and guests, staff of the retail spaces, residents in the proposed multifamily building, and some public parking spaces.

  • Downtown Aiken is experiencing revitalization with the restoration of the hotel, new retail, and new multifamily residences. A larger parking supply is necessary to support a 75-room hotel, added restaurants, and new residential units. No individual business could feasibly build a 200+ space garage alone, which is why cities typically invest in public parking to strengthen downtown economies through increased visitors, foot traffic, and tax revenue.